Three million people followed the adventures of the tractors in over 50 video-clips posted on Facebook and Youtube, and enjoyed the colors and wonders of South Africa in the hundreds of photos uploaded to Facebook and Instagram.īesides terminating the adventure journey, the expedition also targeted on contributing and collaborating with solidarity to the South African community. The tractor convoy had covered almost eight thousand kilometers in often adverse conditions, travelling through deserts, crossing the savanna with its magnificent animals, along the coast and beyond the verdant Drakensberg escarpment, always accompanied by a large following on the social networks.
#XTRACTOR 1000 SERIES#
Produced by ID-ENTITY, Xtractor South Africa was followed by over 3 million users online and, thanks to cooperation with Amref, enabled a large vegetable garden to be created for the community of Ephraim Mogale, as well as a football pitch in Sebokeng, a suburb of the city of Johannesburg.ĭuring the forty-nine days after their departure from Cape Town on April 3, the Xtractor expedition participants succeeded in travelling the length and breadth of South Africa on board of four X8 and X7 Series McCormick tractors with BKT Tires, in search of nature as they carried a message of friendship and humanity.Ĭonceived and directed by Roberto Pinnelli and Luca Noris and produced by ID-ENTITY, one of Europe’s foremost Groups as to the creation, production and management of digital communication contents and services, the docu-reality reached the end of its adventure in Pretoria, last May 20. After the first adventurous expedition in Australia, the convoy of McCormick tractors slowly crossed South Africa covering almost eight-thousand kilometers at not more than 50 km/h on BKT tires.